The Rooted in Equity 2022 Campaign for Homeownership connects households from all walks of life to services that build awareness and to show that homeownership is possible. The campaign is dedicated to increasing homeownership rates and addressing related systemic barriers, especially for people of color. The Rooted in Equity 2022 Campaign for Homeownership makes available six million dollars in down payment and closing assistance to increase minority homeownership across Riverside and San Bernardino Counties. This coordinated effort marks the sixth year NPHS organizes a cross-sector campaign to expand homeownership opportunities for historically underserved homebuyers.
The “Rooted in Equity” campaign is structured around a five-point framework to reduce the homeownership wealth gap and preserve generational wealth among underserved communities of color.