NPHS is launching its “Moving Forward with Homeownership” campaign to connect households from all walks of life to services that build awareness that homeownership is possible. The campaign is dedicated to increasing homeownership rates and addressing related systemic barriers, especially for people of color.
The “Moving Forward with Homeownership” campaign structures around a five-point framework for reducing the racial homeownership gap by challenging some of the systemic barriers that have created the gap. NPHS and its partners will combine their resources to accelerate outreach efforts to raise awareness and reach more potential homebuyers, many of whom have “self-selected” themselves out of ownership.
“The most important thing is not to get caught up in that ‘We can’t be a homeowner’ myth. NPHS is here to dispel myths about homeownership, and information and resources are available to ensure that credit-worthy people of color can access stable, affordable, and safe homeownership,” said Tena.
Through the “Moving Forward with Homeownership” campaign, we will promote NPHS’ comprehensive suite of home buying services across all social media outlets, websites, and online newsletters over the next 12-months.
“We want people to know there are resources out there to help them become successful homeowners,” stated Lisa Ralph, Director of Homeownership Development and Preservation. “Our experienced Homebuying Development Specialists are here to help them start their journey to homeownership.”
With just a couple of clicks, homebuyers can find out how much they can afford to purchase, prequalify for a home loan, and even request a Realtor. A dedicated NPHS Homebuyer Development Specialist will guide homebuyers every step of the way.
Homeownership is possible for everyone if they receive the right tools and resources. NPHS is working diligently to help as many families as possible to Move Forward with Homeownership in 2021.